Billboards are a crucial part of the New York advertising scene. Shots of them appear in movies and TV shows, and they’re seen by countless tourists every day.
Consumers can buy their own spot on a Times Square digital billboard for $150. It’s the perfect way to wish a friend a happy birthday or ask someone to marry you.
How to advertise on Billboards New York
Billboard advertising is an effective way to build brand recognition and drive traffic. However, it’s important to understand your target audience and marketing goals before investing in a billboard. Using an advertising strategy that delivers your message directly to your target audience can maximize the effectiveness of your billboard investment.
If you’re looking to advertise on a digital billboard in New York, there are several options available. Digital billboards offer greater flexibility than their traditional counterparts and allow you to change messaging based on time of day, weather, sports scores, or any other data point. You can even integrate your digital out-of-home (DOOH) campaign with your social media channels to create a cohesive experience for your target audience.
In addition to digital billboards, there are also many traditional billboards in New York. These classic billboards are usually made from vinyl and can withstand different weather conditions. They typically cost less than digital billboards and are a great way to reach local audiences.
There are also a variety of specialty billboards in New York, including branded buses and commuter rail ads. Lamar Advertising offers a wide variety of billboards and other outdoor advertising formats in Manhattan, Brooklyn, Queens, Staten Island, the Bronx, and the surrounding area. Their portfolio of billboards and other outdoor advertising formats reaches 99% of the New York City population weekly.
How to find affordable Billboards in New York
There is a huge variety of billboards New York, and they come at a variety of prices. Some of the most expensive are those in Times Square, which can cost upwards of $20 million for a four-week period. This is due to the high number of visitors and the large TV audience that gathers here for events like New Year’s Eve. To secure a spot on one of these billboards, you need to submit your request well in advance.
If you’re looking for a more affordable option, there are many digital billboards in the city. These are a great way to reach a large audience and can be targeted by specific demographics. Digital billboards are also more environmentally friendly than traditional static billboards.
Another good place to target audiences is at tourist attractions. For example, there are plenty of billboards at Yankee Stadium, which draws a lot of attention from tourists and native New Yorkers alike. There are also plenty of billboards at famous attractions like the Statue of Liberty and Ellis Island.
Upstate New York is a popular tourist destination and has several industries that draw in consumers from all over the country. OUTFRONT offers billboards in the state’s most desirable cities and towns, including Albany, Binghamton, Buffalo, Elmira, Rochester, Syracuse, and Watertown.
Is it worth advertising in New York?
As one of the most cosmopolitan cities in the world, New York offers brands a unique opportunity to reach out to domestic and international audiences. Its transit-oriented landscape is ideal for out-of-home advertising.
The city is also home to some of the most famous billboards in the world. One of the most iconic is Times Square, which attracts millions of tourists each year and is the busiest pedestrian area in the world. Its digital billboards can make your brand stand out among the crowd.
These billboards are not cheap, however, and you’ll need to have a lot of money to make them work for your brand. For example, a digital billboard in Times Square costs up to $25,000 per month.
There are other, more affordable ways to advertise in New York. For example, you can use billboards to promote a special offer or event. This type of campaign can be highly effective and help you drive sales and brand awareness. Another option is to use a mobile billboard.