DUNKIN’ New Cereals & it’s Packaging

Having your coffee and eating something with it is now possible. There are two new cereals introduced by Post Consumer Brands and Dunkin’ that is made with Dunkin’ coffee, set to launch nationwide in 2020. 

In honor of Dunkin’ fans, Post and Dunkin’ have collaborated on two new cereals – Dunkin’ Caramel Macchiato and Mocha Latte. 

Featuring crunchy cereal pieces and caramel-drizzled marshmallows, Post Dunkin’s Caramel Macchiato cereal will satisfy your sweet tooth. It is the layers of iced coffee that give the drink its indulgent taste. 

Many diet-conscious people question how many calories are in a Caramel Macchiato because they are concerned about their health. 

So, Worried about the sugar content? No sweating! This calorie calculator gives you all the information you need to make informed choices while enjoying your Starbucks Caramel Macchiato.

As a nod to the espresso’s namesake, Post Dunkin’s Mocha Latte cereal comes with mixtures of chocolate and latte-swirled marshmallows. There is a very small amount of caffeine in the new cereals. A little over a tenth of a cup of coffee, so everyone can experience the rich coffee flavor.

Post partners with Dunkin’ for Cereal

At Post Consumer Brands, Josh Jans, Brand Manager of Cereal Partnerships, explains that cereal and coffee are the two most consumed breakfast items. 

In addition, Dunkin’s Vice President of Retail Business Development Brian Gilbert adds that Americans enjoy Dunkin’ coffee each day, and we’re glad to be part of the partnership. With our new cereals, getting the right flavor was a top priority, and we think we’ve come up with something that tastes creamy, rich, and delicious.

Discovering new ways to enjoy Dunkin’ is our favorite part of delivering great Dunkin’ taste to customers. We are providing another way for those Dunkin’ fans who already enjoy their favorite flavors to begin their day with us. Caramel Macchiato and Mocha Latte cereals from Post Cereals pay homage to these two coffee favorites. We are looking forward to seeing how the new products will be received by the customers.

Why they Enter in the Cereal Business

Dunkin’ launched two new cereal flavors made with Dunkin’ coffee in July of 2020 in partnership with Post Consumer Brands. A new line of cereals inspired by Dunkin’ fans’ favorite flavors – Caramel Macchiato and Mocha Latte – is now available nationwide.

This cereal was inspired by the increasing demand for coffee drinks, along with a desire to offer something unique. There’s nothing like a good cup of coffee or a bowl of cereal to kick-start the day. 

How their Cereal is Packaged for Consumers?

Dunkin’ Donuts had a historic year in 2019. With their name changed to Dunkin’, the company offers hot coffee, sweet doughnuts, tasty sides, and snacks, and in addition to that, you can also now have cereals as well.

Not only will their packaging be updated, but they’ll also have new products and offerings. In addition to reducing the number of letters on their bags, cups, and custom printed cereal boxes, Dunkin’ has added playful symbols and engaging wording.

Dunkin’ becomes a friendlier and more likable place for customers not only to experience in-store but also take away with them. Wasteful packaging choices have a serious impact on our environment, and most people are now acutely aware of this. 

In addition to using recycled materials in its packaging, Dunkin’ promotes sustainable practices, including packaging that is compostable once used. 

This is a good example of how Dunkin’ shows that businesses can provide customers with attractive, sustainable, and cost-effective packaging.

About Dunkin’

The popular coffee and baked goods chain Dunkin’ was founded in 1950. A leader in the coffee companies in the United States, Dunkin’ Donuts is a company that offers a wide selection of hot and iced coffees, donuts, bagels, and muffins, as well as decaffeinated coffees. The coffee category of Brand Keys has ranked Dunkin’ at No. 1 for 14 consecutive years for customer loyalty. In 41 countries, the company has more than 13,000 restaurants. Founded in Canton, Massachusetts, Dunkin’ belongs to the Dunkin’ Brands Group. 

About Post Consumer Brands 

Founded in May 2015 through the merger of Post Foods and MOM Brands, Post Consumer Brands is a business unit of Post Holdings Inc. With headquarters in Lakeville, Minn., Post Consumer Brands occupies a third position in the cereal industry in the nation. The company offers a variety of cereals spanning the entire category, including national brand names, value ready-to-eat cereals, and organic and natural cereals, as well as hot cereals. A billion-plus pounds of breakfast cereal are produced annually by the company with more than 4600 employees. Their goal is to make better happen every day by adhering to high standards of quality and by adhering to their values.

Bottom Line

Nearly 65% of American adults drink coffee daily, making it the beverage of choice in the country. As the No. 1 out-of-home coffee brand for customer loyalty, Dunkin’ has won this award for the 14th straight year. In addition, the Dunkin’ brand took the top spot in packaged coffee for the 8th straight year.

There is no doubt that cereal is the No.1 favorite breakfast food of Americans of all ages, as it is consumed by approximately 90% of U.S. households. It is now commonly consum as snacks, lunch or dinner meal replacements, or as an ingredient in recipes.

It makes sense that coffee and cereal are the two most popular breakfast items for people to begin their day with. So, Post’s partnership with Dunkin’ for Cereal is a very good step for people who love to eat cereals and drink coffee to start their day fresh. 

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